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Integra5 Offers Sneak Peek of New ‘Landline-to-Mobile Caller ID’ Application at The Cable Show 2008

i5 CSP enables cable operators to tie mobility to landline services, without the need to operate a wireless network; delivers

WOBURN, Mass., – May 12, 2008 – Integra5, the leader in enabling service providers to blend quad play bundles into new communication experiences that span TVs, PCs and phones, today announced that it will showcase for the first time its new landline-to-mobile caller ID application, powered by the i5 Converged Services Platform (i5 CSP) at The Cable Show, May 18-20 in New Orleans.

The application – which complements i5’s existing converged communication services portfolio, including TV and PC Caller ID, Voicemail Message Waiting Indication and other real-time alerts – brings mobility and place-shifting to service providers’ landline offerings, regardless of whether they operate a wireless network.

Geared toward consumers and SMBs, landline-to-mobile Caller ID notifies users in real time of their incoming landline calls via SMS text alerts – which contain the caller’s name and phone number – on their cell phones. Users can initiate a ‘call back’ by clicking on the phone number hyperlink within the text message.

“By providing integration with cell phones, landline-to-mobile caller ID lets any operator – including pure fixed line telephony providers – incorporate mobility and increase the relevance and value of their landline offerings,” said Meredith Flynn-Ripley, president and CEO at Integra5. “For subscribers, the result is greater freedom, convenience and a more unified telephony experience.”

Subscribers can add nicknames and other text-based personalization features to the alerts via an operator Web portal powered by Integra5, and they can also manage them. For example, if a household or small business has multiple landlines, the alerts can be set to come only from certain phone numbers; in addition, users can specify which cell phones receive the alerts.

About Integra5
Integra5 is the global leader in blending triple and quad play bundles into converged services. Featuring patented and patent-pending technologies, the company’s i5 Converged Services Platform (i5 CSP) blends voice, video, data and mobile services into new communications and content applications for delivery across TVs, PCs and other devices. The i5 CSP works in today’s IPTV and cable networks and can be seamlessly integrated into future IMS environments. Integra5 is headquartered in Woburn, Mass., and has a research and development office in Rehovot, Israel. For more information, visit www.integra5.com.

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